![]() How to use Google trends to target local audiences Watch this five minute tutorial on YouTube. This is good way to understand how trends vary if your business relies on video marketing or e-commerce. When searching for a term, change the channel from ‘Web Search’ to ‘YouTube Search’ or ‘Google Shopping’. How to use Google Trends to improve SEO for video and e-commerce Use the Google Trends’ comparison option which reveals which key words have the most searches and how they change over time. How to use Google Trends to compare keywords ![]() This will reveal the recently trending searches and the top yearly searches. How to use Google Trends to see the latest popular searchesĮnter Google Trends, in the top right corner select the country whose trends you want to check, and then scroll down. This will provide an overview of how it as evolved or regressed over time. ![]() To check if your idea has potential for the long-term, switch the stats date in ‘Interest over time’ from 12 months to (for example) 2013-present. Type in the business niche you want to research. How to use Google Trends to research your business niche Filter the key words to get the top results. In the ‘Related queries’ block on the right, you’ll get suggestions related to your key word. Start your search with a key word, select the time range and country and then scroll down to look at the last two blocks. How to use Google Trends to find new keywords Recognising the patterns will help you publish content when consumers are hungry for it which in turn will help attract more visitors to your site. You’ll notice that the term has more searches during winter months and which months it is less popular. Let’s say you are searching for the best time to sell jackets. ![]() Go to Google Trends and type in what you are searching for. How to use Google Trends to monitor search trends This will negatively affect your search engine optimisation (SEO) strategy. That means that ranking for content that isn't relevant will lead to a high bounce rate ( the percentage of visitors who only view one page on your site) which in turn signals to Google that your website or page shouldn't be included in the search results in future. Google gives preference to platforms that are relevant to what a customer is searching for. Google Trends helps you achieve this by:ĭon’t be tempted to use high volume keywords that don't relate to your business. If the primary objective of Google Search is to return relevant results to a customer’s search query, having the right information to stand out from a sea of results from similar businesses is critical. SEO for a hair salon, for example, will help get the salon website to appear in search engine research when people are searching for keywords like ‘salon near me’, ‘hairdresser’ or ‘haircut and colour’. The website is a free tool that can be used to do keyword research, plan a successful content strategy and improve your search engine optimisation (SEO). It uses graphs to compare the search volume of different queries submitted by users over time to show you what is trending. That's where Google Trends comes in - a free website that analyses the popularity of top search queries in Google Search across various regions and languages. To get started, you need to know what your prospective customers are interested in so you can create the right content that helps your website and social media platforms become more discoverable on search engines like Google. Did you know there are strategies you can adopt for free that will help increase organic traffic (visitors from a search engine such as Google) to your website and social media platforms? Most small businesses don’t have in-house digital marketing capabilities and don’t realise that they can reach new customers and increase traffic to their website without spending thousands on advertising.
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